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SAP Customer Relationship Management (CRM)
SAP Sales Cloud is an AI-driven customer relationship management (CRM) solution for sales automation, lead management, and analytics.
Harness machine learning and generative AI to maximize sales performance and drive revenue with the SAP Sales Cloud solution.
Empower your sales team to focus on building relationships and connecting with customers. The SAP Sales Cloud solution streamlines and automates essential sales processes, while providing AI-driven recommendations to support smarter selling.
Accelerate revenue growth with connected, insightful, and adaptive sales processes that help sellers connect with buyers in any business environment.
Imagine having all your sales activities from the very first lead you capture to the final order delivery, tightly connected with your core business operations in a single, cloud-based hub. By bringing SAP Sales Cloud and SAP S/4HANA Cloud Public Edition together, you’re giving your team a complete, real-time view of every deal in the pipeline. This means you can instantly respond to customer requests, create accurate, personalized quotes that reflect current inventory and pricing, and streamline the entire quote-to-cash process.
Plus, with holistic analytics that blend sales insights with cost and revenue data, managers can easily spot new opportunities, forecast more accurately, and make smarter decisions on the fly. This integration isn’t just about efficiency, it's about boosting win rates, delivering a great customer experience, and helping your whole organization move forward with confidence.
Streamline sales engagement using integrated generative AI features for enhanced outreach, guided selling, and efficient pipeline and forecast management. Expand these capabilities across your organization with the SAP CX AI Toolkit and Joule.
Enable impactful, AI-powered sales interactions anytime, anywhere, with the SAP Sales Cloud mobile app.
Picture a world where your sales team always knows which leads are worth chasing and which actions will make the biggest impact. With SAP Sales Cloud’s built-in AI and machine learning, that’s no longer a dream, it's your everyday reality. Predictive analytics score leads and highlight the best opportunities so your reps can focus their energy where it really counts.
The system offers personalized recommendations for next-best actions, making sure each interaction is guided by real-time insights rather than guesswork. Even your forecasting becomes sharper: AI uncovers patterns, predicts outcomes, and helps you chart a path to more consistent wins. These intelligent tools empower your sales team to work smarter, close deals faster, and deliver the kind of standout results that help your whole business thrive.
Boost your success rate and revenue growth by streamlining essential sales processes with a smart, integrated, scalable sales automation approach.
Enhance field sales and retail execution efficiency by gaining comprehensive insights into location performance, trends, and account audits.
Strategically plan field visits, streamline routes, and expand coverage to boost revenue while minimizing operating expenses.
SAP’s BTP helps to connect, extend, and integrate across your technology stack, automate manual processes, and simplify planning and reporting to make better business decisions.
Learn more about SAP's Business Technology Platform.
Accelerate revenue growth with connected, insightful, and adaptive sales processes that help sellers connect with buyers in any business environment.